Job Description

Role Description

OLIPOP is searching for a Sr. Shopper Marketing Specialist to join our team and elevate our brand across the omnichannel retail environment. In this role, you’ll work cross-functionally with our marketing and sales teams to drive shopper engagement across the full path to purchase. If you’re looking for a fast-paced environment, an opportunity for personal growth and responsibility, and enjoy having fun along the way, then this is a role you’ll thrive in!

Responsibilities

• Collaborate with broader shopper marketing team to support execution of Shopper Marketing initiatives across a variety of retailers and channels, including Mass, Grocery, and Emerging Channels.
• Execute omnichannel shopper activations to generate awareness, trial and loyalty, including digital coupon and rewards programs, retailer marketing, content management, and more.
• Coordinate asset trafficking, releases, and retailer submissions to ensure timely and accurate execution.
• Manage multiple projects simultaneously while overseeing ongoing timelines/workflow and execution of omni shopper marketing campaigns aligned with goals and objectives.
• Partner with brokers, distributors, vendors and agencies to ensure execution quality at retail.
• Partner with Sales to align shopper programming with key customer growth priorities.
• Maintain and update marketing calendars, trackers, recaps, and key documentation.
• Assist with invoicing, budget tracking, and reconciliation of expenses to actuals.
• Oversee vendor relationships related to program setup and program execution.
• Track and verify program performance, delivering reporting across key activations with trends, gaps, learnings and actionable recommendations.
• Build program execution summaries, dashboards, order forms, presentations and/or content as needed.
• Perform other duties and responsibilities as assigned, in support of team and business objectives.

Qualifications

• 5+ years of experience within shopper marketing and/or retail marketing execution.
• Strong communication and interpersonal skills, with the ability to convey information clearly and in a relatable manner.
• Highly organized with exceptional attention to detail and a commitment to accuracy across all workstreams.
• Ability to take initiative and work autonomously – you can run with something from beginning to end with limited oversight.
• Works well with ambiguity and asks the right questions to get at the solution.
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook).
• Experience with team collaboration tools such as Slack and Teams preferred.

Requirements

• Reports to: VP of Shopper and Retail Marketing.
• Compensation: $90k-$110k base salary + bonus.

Benefits

• Fully remote work environment with a collaborative spirit.
• Intentional connection through cross-functional projects and thoughtful communication.
• Feedback-rich environment that values personal and collective growth.

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